13 Ways Content Marketing Can Suck the Life Out of You
Content marketing is a great way to build a relationship with your customers and generate leads. But it’s also a lot of work, especially if you’re doing it on your own. It can take up most of your time and energy–and that makes it hard to do anything else (like writing or creative work).
The content writing grind
Writing is not easy.
It’s a skill that takes practice, and it can be frustrating when you don’t get it right on the first try. It can feel lonely, too–like you’re doing it all by yourself in your room with no one watching or cheering for you (except maybe your dog). And writing for long periods of time is stressful because there are so many things that could go wrong at any given moment: an editor will reject an article; a company will demand more content from its writers; someone else’s deadline might come up just before yours…
The scale of the job
You’re probably aware that content marketing is a huge job. There’s no way around that, but let’s take a closer look at what it means to be in charge of all your company’s written output.
The scale of the task is mind-boggling: every single piece of content you create needs to be perfect and relevant, on time, and correct format. That means you need more than just great writing skills–you also Chad Trout Omaha Ne have to make sure everything is edited correctly (and not just by someone else), formatted correctly (and not just by someone else), submitted properly via email or social media channels (and not just by someone else).
In short: You’re responsible for everything on paper! If you don’t have time for all this work yourself, then hire someone else who does have time for it–but know that even if they do have time for it, they may still fail under pressure from deadlines or clients who expect perfection from themselves as well as from their writers/editors/photographers…
Your own resources are limited
You are not a designer or developer, nor do you have the time or resources to become one (or at least acquire those skills).
Your list of skills may include: managing social media accounts and promoting your site; creating an email campaign that results in enough subscribers for your newsletter series; learning how to use WordPress for blogging platforms; knowing what type of content is most likely going to work best for each platform; how long each post should be so that it doesn’t sprawl out into too much territory before it gets interesting again…
Other people’s content
There’s a lot of content out there, and it’s all good. But as you’re working your way through the jungle of blog posts, tweets, and videos that other people have created in order to help them build their own brands, it can be easy to get lost in the weeds.
The problem is that other people’s work isn’t yours–and if you try to use it without attribution or permission from the owner of that content (either explicitly or through simple ignorance), then you could be facing legal trouble. This includes using someone else’s photos (or any kind of intellectual property), as well as copying an entire piece of writing and passing it off as your own original creation; if caught doing this once then you could face massive fines or even jail time!
So how do we navigate this minefield safely? Here are some tips:
Not enough time for your own ideas or creative work
- Many people are afraid to make the time for their own ideas, but it’s important to do so.
- You have to find the time in your busy schedule–you can’t just assume that you’ll have time one day or another.
- If you’re not getting what you want out of client projects, there may be an opportunity for creating something new on your own terms instead!
How you feel is not what matters most.
You need to focus on your audience, not on what you feel. The content needs to be good enough to get you the results you want and deliver on your promises, which means it’s likely going to suck if it doesn’t make sense or doesn’t meet expectations.
It’s easy for us all as humans–especially those of us who work in content marketing–to get wrapped up in our emotions when we’re working on something new or challenging, but none of that matters if it doesn’t lead toward an effective end result: creating great content that brings people closer together with your brand (and possibly even makes them love you).
There’s no room for mistakes or learning from them.
One of the biggest challenges with content marketing is that there’s no room for mistakes or learning from them. It’s a black-and-white approach: you create something, publish it, and wait for results to roll in. If you want to improve as an online marketer, however, you need to be willing to make mistakes and learn from them.
Content is a commitment and it does take work to produce quality content.
The first thing you need to know about content marketing is that it’s a commitment. It takes time and effort, but the payoff is huge, especially when you consider how much money businesses are willing to pay for quality content.
It takes dedication to produce quality content on a regular basis. You have to be willing not only to learn new things about your niche market but also willing (and able) to spend hours researching topics that interest you personally in order for this kind of workflow equation to make sense!
Content marketing is a commitment, but the benefits are worth it. Your customers will appreciate your efforts, and you’ll get to do something that’s meaningful for both of you.