A Mobile-Friendly Approach to Your Online Presence in 2023

Having a strong online presence is essential for any business, regardless of the industry. The majority of customers today use the internet to research upcoming products and services. Reviews have replaced word of mouth as the new way to spread the word. People now access their mobile phones instead of computers to search for information. Over half of global traffic is generated by mobile devices, according to statistics.

After this, Google made mobile-friendly websites more prominent on search engine results pages (SERPs), which enabled the company to achieve success every year. All website owners are now aware that optimizing their websites and making them mobile-friendly is the only way to increase organic traffic and boost their reach, so they can preserve their ranking on top of SERPs and attract targeted customers by optimizing their websites. Below are some tips you should follow if you wish to join the 70% of website owners who have begun focusing on their smartphone experience.

Improve Your Website’s Mobile-Friendliness

In recent decades, many brands and websites have realized the importance of making their websites mobile-friendly. You will find that even Shopify, one of the most famous online makeup sellers, receives continuous backlash from dedicated fans of various makeup artists at every huge launch. This is because mobile users cannot easily buy the products they want.

Mobile-friendly websites will not only enhance your search engine rankings but also enable your customers to learn more about what you have to offer, even if they are on their smartphones. Many website owners may not be familiar with the process of optimizing their website, but here are some things to consider.

Mobile screens come in a variety of sizes and types.
Compared to desktops, smartphones have slower processors.
The loading speed of mobile devices is usually slower.

If you choose the most suitable SEO practices for your website and audit it for mobile-friendliness, focusing on these three factors provides a great deal of help.

SMS marketing: a powerful tool

In mobile-friendly marketing, SMS marketing has become a common trend. Regardless of whether a customer has an active internet connection, this method is effective at reaching them. Customers typically open text messages within a day of receiving them, so campaigns that rely on text messages tend to have a nearly 98% open rate. Sending SMS messages to a large number of customers is the most cost-effective and mobile-friendly option according to experts at https://messente.com/products/global-sms-api. Furthermore, SMS marketing is convenient, quick, and easy to implement without the hassle of intricate designs, complicated templates, or a stable internet connection.

Mobile app that is bulletproof

These days, there is an app for everything, and there is a valid reason for it. No matter the scope of a business, developing a mobile app has proven advantageous. It’s difficult to think of anything better than your customers being reminded of your business and logo every time they open their smartphones. However, what else can you ask for? One of the biggest advantages of mobile apps is the ability to receive push notifications. With this feature, you can keep your customers informed about current offers and stay in touch with them, particularly during significant events. In addition, you should call them periodically to remind them of your offers.

Email marketing

These days, checking your email on your desktop is extremely rare, especially for millennials and future generations. In order to implement a clear plan for the day, most people reach for their smartphones as soon as they wake up to check their messages. Despite recent stats suggesting that emails are a worthwhile strategy, using emails for marketing is not considered mobile-friendly. It does not appear that this trend will stop anytime soon as the number of emails accessed from smartphones continues to rise.

The trend of digital marketing has left many brand owners behind, which ultimately results in huge losses. People can no longer ignore the current demand for more mobile-friendly websites with Google and other search engines not leaving any stone unturned. Your brand will appear to be current and considerate of your customers if your online presence is mobile-friendly in general, in addition to extending your reach and expanding your target audience.